December 3, 2022

EDINBURGH – This is Unfolded – the sustainable fashion platform launched by the team behind the Lost Stock project – has raised £1.2 million to accelerate its mission to remove waste from the apparel industry.
Edinburgh entrepreneur Cally Russell, also the founder of the Mallzee shopping app, launched This is Unfolded last year with the promise of offering sustainable clothes at affordable prices.
The new pre-seed funding round was led by Techstart Ventures with Solid Bond, FJ Labs, Sweetspot Capital, Pareto Holdings, participating alongside angel investors.



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Founded in 2006, Ecotextile News is the environmental magazine for the global textile and fashion industries and provides unrivalled daily coverage, comment and expertise in both print and online formats.

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