LAS VEGAS–(BUSINESS WIRE)–Licensing Expo, organized by Informa Markets and sponsored by Licensing International, will take place on June 13-15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The licensed consumer product and brand extension tradeshow, which saw enormous success in attendance and exhibition in 2022, was originally due to take place on May 23-25, 2023, but will now return three weeks later to accommodate event venue renovations. The new show dates will ensure smooth experiences for attendees and exhibitors at Licensing Expo.
“We have been closely following the construction dateline at Mandalay Bay. With their guidance, we have obtained favorable dates to reschedule the event and avoid disrupting the meeting spaces required for Licensing Expo,” said Anna Knight, SVP Licensing, Informa Markets. “We wanted to update the licensing community after further discussions with Mandalay Bay to ensure all visitors and partners plan their summer accordingly. The Licensing Expo team will contact exhibitors and partners to discuss the rescheduled dates, answer any queries, and ensure we deliver the same event experience you have become accustomed to, albeit a few weeks later than originally planned.”
This year’s Licensing Expo theme is Fashion, which builds on Brand Licensing Europe’s 2022 theme that showcased collaborations from industry influencers such as Balmain, HYPE, H&M and more, with brands including Mattel’s Barbie, SEGA, Teletubbies and Kellogg’s taking to the runway – a highlight of September’s event.
“Seeing the incredible response we had at BLE from the Fashion theme, we wanted to bring it to Expo next summer to spotlight the innovation and creativity that comes from this category on a global stage,” said Knight. “Fashion, apparel, and accessories are all inclusive and transcend age, gender, race, and nationality. It forms such a critical part of the licensing process but is also an integral part of consumers’ identity. BLE was just the beginning of what this theme has to offer, and we can’t wait to bring it to life on Licensing Expo’s show floor.”
“Having fashion as the theme opens so many possibilities in the licensing space and will allow attendees and exhibitors to explore the breadth of consumer products available through the fashion world,” said Maura Regan, President, Licensing International. “We’re excited to see unique collaborations unfold between licensing and fashion, along with the constant emergence of new innovations and trends. Licensing Expo 2023 will showcase some incredible opportunities to grow the licensing and fashion industries even further.”
Licensing has seen a huge boost since 2019, with global sales revenue generated by licensed merchandise and services growing to $315.5 billion in 2021, a 7.75% increase over the $292.8 billion generated in 2019, according to Licensing International’s annual overview of the industry. It marks the first time the licensing industry surpassed the $300 billion mark.
Licensing Expo provides the best opportunity to secure the rights to thousands of consumer brands, entertainment icons, and more for exhibiting and attending product suppliers or retailers. In 2022, Some notable brands from the 2022 event included Crayola, Hasbro, Jazwares, Legendary Entertainment, Paramount, Paul Frank, Mattel, Shell, Viz Media, Warner Bros. Discovery, and many more.
Learn more about Licensing Expo here.
About Licensing Expo
Launched in 1980, Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.
About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, Brand & Licensing Innovation Summit and License Global. Global Licensing Group events are sponsored by Licensing International.
Licensing International is the leading trade organization for the $300+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.
Informa Markets Licensing
Informa Markets Licensing