October 7, 2022

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The London Fashion Week favourite is heading to Paris
Harris Reed is the new creative director at French fashion house Nina Ricci. The American British designer, who at 26 is the youngest person ever to take the helm at the label, will be overseeing both fashion and fragrance.
The London Fashion Week favourite confirmed the news on his Instagram account, saying that he is “truly speechless” and has “dreamed of this moment for so long”, before going on to thank Spanish fashion conglomerate Puig (the owner of Nina Ricci) and its chief brand officer José Manuel Albesa for the opportunity.
He wrote: “I am honoured and humbled to announce my appointment as the new creative director of the House of Nina Ricci across fashion and, following, fragrance. To be a 6’4” (without heels), red-headed, long haired fluid designer (who everyone thinks is a fabulous woman) who is unapologetically myself entering a brand I could have only ever dreamed of in Paris just leaves me full of excitement and love.
“I’m truly speechless… I have dreamed of this moment for so long, from the time I was a small child, through working my fingers to the bone at CSM, to now. This feels like something out of a movie, a storyline I might sit down and watch at the cinema. Thank you, thank you, thank you for taking these fantasies that felt so silver screen to me and turning them into a reality. I want to say a deep thank you to Puig and to José Manuel Albesa for this opportunity to bring the brand to incredible new heights.”
The storied French fashion house was founded by Nina Ricci herself, alongside her son, in 1932. A statement from the brand described Reed as “bold, daring and explosive”, and said that the designer will “bring new perspectives on the archives and life-long craftsmanship of the house”. He will unveil his first collection early next year.

In an official statement, Reed said that he was “truly excited to challenge the landscape of what femininity means across fashion and beauty in such an iconic house”. Since graduating from Central Saint Martins in 2020 and launching his eponymous brand, the designer has made a name for himself through his theatrical, fantastical designs that experiment with shape and proportion – loved by the likes of Harry Styles, Emma Corrin and Emma Watson. He also launched a successful jewellery collaboration with Missoma, and has his own line of scented candles.
Nina Ricci has seen an assortment of creative directors come and go over the past few years, but has been without a lead designer since last January. The label also recently announced a new general director, Edwin Bodson, who was previously global commercial director at JW Anderson in London.
“As a gender-fluid designer rejecting norms in a quest for freedom, Harris’ singular vision of magnified femininity will span across Nina Ricci,” Bodson said.
We look forward to seeing the fashion magic that Reed will no doubt create in his new role.


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